https://youtube.com/watch?v=zc7hmqrGyPE
Source: YouTube, McDonald’s
Who would have thought that among all the innovations that could have been created by a world renowned fast food chain, it would be their straws that would need redesigning. McDonald’s collaborated with a team of robotic and aerospace engineers to re-engineer its straws as a part of a marketing push for their new Chocolate Shamrock Shake.
Source: INC Asean
If you are not familiar with this shake, it’s a shake that is a layered half-and-half combination of McDonald’s standard chocolate milkshake with the minty seasonal shake on the top.
McDonald’s redesigned STRAW, which is short for “Suction Tube for Reverse Axial Withdrawal,” was redesigned to solve some problems when drinking their new shake, which is waiting for your shake to melt a bit so that you get the perfect mix of chocolate and mint flavors.
Source: Designboom
A conventional straw will only allow you to slurp one part of the shake at a time, engineers from JACE engineering and NK Labs have re-engineered the STRAW’s J-shaped design and side openings so that you can suck in from both layers at once.
McDonald’s said that their new tubular sipping device needed some complex computational fluid dynamics simulations to get the perfect flow right and make sure that it works just as well at the bottom of your shake as it had on your first sip.
Source: Fastcompany
The STRAW will only be available in limited quantities at select locations whenever you buy their new Chocolate Shamrock shake.
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