Adidas
Some people just do not know where to put their litter so they throw at the ocean instead. They do not realize that the stuff they throw into the ocean, especially plastics, are destructive to marine life.
About 80% of the total marine debris floating in the world’s oceans are plastics, amounting to about 5.25 trillion pieces. It is estimated that over 600 species of marine life are known to suffer directly from plastic pollution. The cause? Humans consciously disposing plastics in oceans.
While that kind of habit probably might not be stopped ever, Adidas is looking to use all the plastic trash floating in the ocean. To make them as shoes.
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German sports band Adidas has partnered with environmental initiative Parley for the Oceans for the Parley A.I.R Strategy to turn plastic trash into thread which is used in building running shoes.
Each pair uses an average of 11 plastic bottles, which go into the Primeknit portion of the shoe and not in the entirety of it. But Adidas is planning to use renewable materials in other parts of the shoes.
A limited edition ocean plastic waste sneaker has been released last year by the same partnership, with three new running shoes made with Parley Ocean Plastic available on May 10. That is three shoes closer to the target of 1 million pairs of UltraBoost sneakers using ocean plastic by the end of 2017.
Source: Sole Collector
Adidas CO Kasper Rorsted said, “At Adidas, our core belief is that through sport, we have the power to change lives. We are one of the very few companies that integrate sustainability into their business model, which becomes most visible in the fact that we take sustainability to the product level.
“We not only see sustainability as an opportunity to get a competitive advantage. We see it as an obligation for us as a global company to do business in a responsible and sustainable way,” he added.
Source: Digital Journal
