Christmas is all about giving and sharing. It also has a subliminal message of buying extravagant gifts to loved ones just to prove that you love them. Hey, I love Christmas but you have to admit companies take advantage of the season.
For tech companies, it’s a season when people can buy more for their families which would be great for sales! Given the Christmas bonus and the pressure to buy stuff for family and friends, companies all over the world will use the season of “giving” as an excuse to inform people that their products are the best gifts to give this season.
But how exactly do they do this? Through their Christmas advertisements, of course. It’s a sure fire way of telling people, “We want you to have the best Christmas ever and by buying our products, people will love you more.” Or “It’s been a rough year for you, go ahead and reward yourself for surviving. Buy our products as gifts for yourself.” They really wouldn’t be directly telling you this but through creative artistry and the right story for the commercial, these companies will surely have you lining up at their stores one of these days.
Christmas is an exciting time for engineers and other people alike. But for engineers, we always look forward to buying the latest gadgets. So tech companies will always find a way to subconsciously tell us that their products are better than the others. By choosing the right story to tell and the right products to promote, they’ve mastered the art of advertising.
These advertisements below show us how Samsung, Microsoft and Apple wants us to spend Christmas. By capturing the right emotions of the viewers, it’ll help boost sales this season. Three of the biggest names in the tech industry battle it out in these Christmas advertisements:
Microsoft
https://youtube.com/watch?v=OpBRZGuXGX0
Source: Microsoft via YouTube
Description: We wanted to lift people up and remind them that ordinary people can make a difference. Our message focuses on the spirit of the holidays, people coming together and celebrating what is good and right with the world—what unites us, instead of what divides us.
Samsung
https://youtube.com/watch?v=om4obwxnIWU
Source: Look Ads via YouTube
Description: This holiday season, Samsung is telling the next chapter in it’s VR story, and bringing incredible experiences to life with a new ad entitled “Unwrap the Feels”. To capture the warmth and spirit of the holiday season, Unwrap the Feels focuses on families, coming together, and sharing special moments. It’s candid and raw, showing the range of powerful emotions and reactions when people immerse themselves in new VR worlds.
Apple
https://youtube.com/watch?v=aFPcsYGriEs
Source: Apple via YouTube
Description: An unexpected holiday visitor finally receives the warm welcome he’s always yearned for.
